Roots
women weave the future
ROOTS | Women Weave the Future: from heritage to horizon
US Denim Mills × House of Denim present a cross-continental capsule led and co-created by women—where heritage meets tomorrow.
The ROOTS project was initiated by denim consultant Piero Turk and US Denim Mills and marks the third chapter in an ongoing series of collaborations. Mariette Hoitink, co-founder of House of Denim and manager of the Talent Incubator, was invited to direct this edition. She proposed to place women at the heart of the project. And the first step was to get the female creative lead from Pakistan over to Amsterdam to collaborate.
Maryam Amin, Creative Head R&D at US Denim Mills, traveled from Lahore to Denim City Amsterdam. Here she teamed up with Eva Immerzeel and Nikki Kolk, two young women from the House of Denim Talent Incubator Program and assembled a team of young talents supporting them in the making process. Working side by side, sharing stories and testing ideas creativity was unleashed.
Photography: Mika Jansen
Pictures of our booth at Kingpins show and pictures of the team.
Our creative process.
